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    Self-regulatory Scheme for Person-to-Person Marketing Calls in the Telecommunications Sector

    Since late 2010, the Government has been encouraging the finance sector, the insurance sector, the telecommunications sector and call centres to implement a self-regulatory scheme for person-to-person marketing calls with a view to minimizing any nuisance caused to the public. In March 2011, the Communications Association of Hong Kong, the industry association of the telecommunications sector, promulgated its Benchmark Code of Practice on Person-to-Person Marketing Calls for voluntary compliance by its members.

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    Smart Use of Call-filtering Apps in Smartphones

    Various call-filtering apps are available for download by smartphone users for screening telemarketing calls. These apps generally collect telemarketers’ numbers through voluntary reports from members of the public for establishing a database of such numbers. When a call is made to a user, the apps will assist the user to identify whether the call is a telemarketing call by checking the calling number against the database.

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